ATHENS INTERNATIONAL BOAT SHOW 2007

ASIS exhibited at the 29th Athens International Boat Show. The show took place from the 29th of October to the 4th of November 2007. The annual Trade Show displays a wide array of international power and sail boats, mainly to the local trade but also to enthusiastic consumers eager to preview the Summer 08 ranges.

The traditional commencement ceremony saw Mr. V Meimarakis, secretary of Naval affairs, open the show to the waiting public.

Sea Works Ltd, the official ASIS representatives in Greece displayed a 650 Open, 720 Open, 800 Open and the new 800 Elite.

Included in the ASIS display was the 720 Open that recently raced in the Athens to Dernah, Libya rally. This particular ASIS 720 navigated its way successfully through 1107 sea miles and considering the vessels recent return it looked in fantastic condition. Takis Koukounaris, Sea Works Ltd managing partner skippered the vessel in one single trip and was delighted with the smooth performance the boat delivered in all conditions. The attention surrounding the 720 generated over 80 enquiries with an estimated 15 that may turn into sales. The ASIS representative at the show was delighted with this initiative and congratulated the Sea Works team. ASIS believes that these activities will continue to prove to customers that quality and performance are critical to the success of the brand.

During 2006 approximately 2350 Inflatable boats were sold in Greece. This makes Greece one of the largest per capita users of Inflatable Boats in the world. Of this number approximately 177 boats were sold in the 6-7m range of which 46 were imported and the balance manufactured in Greece. In the 7-9.9m range over 250 boats were sold with approximately 100 imported. ASIS boats boasted a commendable 4% market share (13% of imported brands) in the first six months of the first year of the brands launch in Greece. Sea Works Ltd intends to capitalize on their initial success with increased awareness, new products and fresh marketing initiatives.

The overall mood was positive at the show and exhibitors were pleased with the outcome and all look forward to a good summer 08 season.